Top 5 Beauty Retail Apps on Android in Romania: Q2 2023 Performance

During the second quarter of 2023, the top 5 beauty retail apps on the Android platform in Romania showed varied performance in terms of weekly downloads and active users. Here’s a closer look at their trends:

Notino: perfumes and cosmetics experienced fluctuations in weekly downloads, starting at about 6.6K in late March and fluctuating between 2.7K and 4.9K throughout the quarter. Weekly active users saw a slight decline from 16.6K at the start to around 14.1K by the end of June, with a peak of 16.7K in mid-June.

Sephora - Versiunea veche showed a decreasing trend in weekly downloads, starting at 2.6K in early April and dropping to approximately 1.2K by the end of June. No active user data was available for this app during the period.

BEAUTY BAY had minimal weekly downloads, with figures ranging from 17 to 39 throughout the quarter. The app’s weekly active users remained relatively stable, fluctuating between 126 and 184.

Sephora: Buy Makeup & Skincare had a notable drop in weekly downloads, with 326 downloads in the week of April 10 but no further downloads recorded in the subsequent week. Active users decreased steadily from 197 in early April to 59 by the end of June.

CHARLOTTE TILBURY saw an increase in weekly downloads towards the end of the quarter, starting at 33 in early June and rising to 109 by the end of the month. Active users also showed growth, from 10 in mid-June to 59 by the end of the quarter.

These insights into the performance of the top beauty retail apps on Android in Romania during Q2 2023 come from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.